Uh... the Business Insider article actually has showed a bunch of evidence such as the comics charts, Marvel's shop page, Marvel's subscription page, games, storylines and your actual quotes from here. Don't underestimate our intelligence. Business Insider is no Bleeding Cool. Let me guess, you're gonna reply with a gif, an image of a crying baby, or disregard the whole article as "rumors site" instead of engaging in an actual debate as to why the article is wrong.
brevoortformspring:
We don’t do “let’s you and him fight” stuff around here.
There are almost 10,000 answers already posted, many of which deal with this subject. I’ve told you what I’ve told you–up to you whether you choose to believe it or not.
the Business Insider article also basically answers its own questions by the end where it talks about how X-men comics haven’t been as popular since about 2005 even with all the movies.